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This year bathroom hardware market is huge, or huge profits time
Bathroom hardware how big is the market size, China, opinions vary, there is no authoritative data. According to the National Bureau of statistics, in 2013 the total retail sales of social consumer goods, building and decorating materials consumption 197.8 billion yuan, an increase of 24.6%.
2013 sanitary ware market has exceeded 100 billion yuan, is expected to exceed 180 billion yuan by 2015. According to the general formula, bathware in bathroom market accounted for more than about 20%~30%, bathroom hardware, therefore estimated market share between 20 billion ~300 billion yuan, and will grow at a rate of more than 10% a year.
In 2013, as the effect of real estate regulatory policy, shrinking housing new construction area (growth rate), fewer new construction area of weak construction and decoration material consumption (growth), which will bring negative effects to the sanitary industry, ceramic product yield decreases of more than 10% confirmed this effect. In our view, housing new construction area is metal-bathroom leading indicator of consumption in 2014, the new construction area has been growing, it will become an engine of bathroom hardware industry continues to grow.
In the low-end market uncertain
Currently, hardware sanitary ware industry in the global division of labour has been established, the global marketing and brand management brands, manufacturing service provider to provide product development design, manufacture and Assembly of logistics. Quite a few domestic enterprises engaged in OEM or ODM, China's sanitary ware production 30% per cent of the world total, bathroom accessories and 35%. But as the financial crisis deepened, export slump most businesses moving to the mainland market, increasing competition in the domestic market.
In China, the us, Japan, European brands in the world occupy the high end of the market (hotels, apartments, villas and other senior); 50-100 large companies occupying the midrange market, these enterprises are located in Guangdong and Chongqing, and Tangshan; more than 3,000 other companies fought in the low end of the market. Due to lower trade barriers to entry, product homogenization of serious competitors wider, more fierce price war, industry concentration is very low, nine are building materials network believes that the pattern of domestic mid-and low-end market has not yet formed.
